Unit: Fashion Marketing and Brand Communication
Brief: This project consisted of the planning a strategic marketing proposal for a brand. Including on the final report the brand’s past and current situation as well as my future plan for it. I choose Benetton as the brand was a success back in the 1980’s and 1990’s and it has sadly been declining for the past few years. On my final report, I have included the brand’s current situation and my suggestions for its improvement within the next year. As well as a customer profile and a suggestion for a new target market.