Unit: Fashion Marketing and Brand Communication

Brief: This project consisted of the planning a strategic marketing proposal for a brand. Including on the final report the brand’s past and current situation as well as my future plan for it. I choose Benetton as the brand was a success back in the 1980’s and 1990’s and it has sadly been declining for the past few years. On my final report, I have included the brand’s current situation and my suggestions for its improvement within the next year. As well as a customer profile and a suggestion for a new target market.



Link to Project: https://drive.google.com/file/d/0B6KexmkyjEJgenptYTNqb3dEUG8/view?usp=sharing

Posted by:Carolina Filipe

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s